Service & UI/UX Design | Team Project
Oct 2023 - Apr 2024
Investigate responsible travel - to ensure that this growing travel sector is having positive effects on wildlife and local communities in Costa Rica.
Trend
Identifying the issues and demographics followed by analysing current travel trends provides a clear market opportunity and direction for learning platforms. Growing global demand for leisure travel demonstrates the vibrancy and potential of the family travel market.
User Journey & Stakeholder Analysis
Key Finding: The analyses revealed that local institutions are not sufficiently involved in promoting responsible tourism and animal protection, and that poor information dissemination leads to a lack of understanding of responsible tourism among tourists.
Key Finding
Vague definition of
“responsible travel”
The concept of "responsible tourism" currently seems vague to many people.
Passive learning about animal information
Most animal-related learning is done in a passive way and many people are not really engaged.
Insufficient family activity involvement
There is a lack of family-friendly volunteer and interactive activities in their tourism experience.
Lack of recognition of
Costa Rica's biodiversity
Many people do not know that Costa Rica is also one of the most biodiverse regions on earth.
Main Problem Conclusion
Families with children travelling to Costa Rica often face confusion due to unclear and unattractive information and a lack of interactive activities. This reduced their engagement in being responsible for the animals.
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Further Local Ainal Sanctuary & Aid Station Research
Our Service - WoWild
A learning platform that aims to help family groups understand their responsibilities toward wildlife while providing parents the opportunities to bond with their children.
By doing this, our service connects the family to Costa Rica and promotes the local culture.
